HBO NOW Goes Live On Apple TV

The recently announced HBO NOW channel has gone live on the Apple TV set-top box, iPhone and iPad ahead of the series premiere of HBO hit show Game of Thrones on April 12. The new Apple TV channel and iPhone and iPad app allow users to stream all of HBO's original content, past and present, as well as its entire movie catalog. The standalone streaming service costs $14.99 per month, with customers receiving the first month free if they sign up in April.

HBO NOW sorts the premium network's content into various categories, including a watchlist, series and movies. There is also the option to search for TV shows and movies, and a settings menu. The streaming service is presumably limited to the United States due to content licensing restrictions. The new Apple TV channel should appear for all users today alongside a companion app for iOS devices.

HBO NOW's official iPhone and iPad app is rolling out on the App Store right now, and should become available for all users by the end of the day. After subscribing to HBO Now through Apple TV or an iOS device, users can also access the HBO Now website to stream content on the web using a Mac, which should be a familiar experience for those who have used Netflix.

HBO Now for iPhone and iPad has a similar setup as the Apple TV channel, with a side menu of categories including Home, Watchlist, Series, Movies, Comedy, Sports, Documentaries, Collections, Late Night and Settings. The app is currently featuring Game of Thrones and Silicon Valley as some of its headline programming, while other popular HBO series include Last Week Tonight with John Oliver, Girls, and Entourage.

HBO NOW is based on paying a flat monthly rate of $14.99 instead of needing an existing cable or satellite subscription like HBO Go requires. By providing access to a wide range of content across multiple devices, including Apple TV, Mac, iPhone, iPad and iPod touch, and eventually other platforms, HBO NOW has adopted a Netflix model that should prove valuable for cord-cutters looking to watch HBO content without paying for an entire channel package.

Related roundup: Apple TV , Tag: HBO NOW

Sorry, but all my money is going toward my wife's purchase of the apple watch with the pink leather modern buckle thing. :(

You get a free month though.

Yes! Great news!

How do I get the free month?

When you download the app it will give you a notification about the 14.99 being an in app purchase and automatically set you up with the 30 days.

Need this in the UK now please!

Can HBO Now be on a monthly contract basis like Netflix and cancel anytime you want?

It is a monthly subscription, you can cancel at anytime.

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I wonder if you'll be able to get a free month of service if you have an iPad but not an Apple TV?

The subscription is through iTunes, the device doesn't matter.

I wonder if you'll be able to get a free month of service if you have an iPad but not an Apple TV?

I'm much more excited about the season 2 premier of Silicon Valley right after GoT on Sunday.

This is awesome news! I don't even watch a lot of programming of any sort and I already have Netflix, but I'm going to subscribe to HBO anyway because I want to show support for the idea of getting rid of the existing Cable TV model which sucks big time.

Need this in the UK now please!

Apple can't even give us BBC iPlayer, 4OD etc. We got two hope of them doing anything like this for us :(

I want ABC, HBO and Disney. Is that too much to ask :(

A bit of a cluster at the moment. Tried to set it up through the Apple TV, and get hung up on the "Accessing HBO Now." Downloaded the app and registered, but got an error — immediately followed by email confirmation of my registration. Tried to sign in using the login information I used to register, but I get another error message. Clicked on "Forgot password?" to try to reset it, but the promised email has not shown up.

I hope they sort out how to merge HBO Go / HBO Now. It's going to be hard for people to remember the difference.

Maybe they could rename them

HBO You Have Cable

HBO You Don't Have Cable

from ffffff http://www.macrumors.com/2015/04/07/hbo-now-goes-live-apple-tv/

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